Email Marketing
Automated email campaigns using MailPoet and HubSpot that drive engagement and sales.
About Rohan Babbar
Digital Marketing ManagerKairali Ayurvedic Group
About me
A digital media strategist with 5 years of experience, I help brands grow through performance-focused paid media, scalable SEO, and high-converting websites. From Google & Meta ads to content-led organic search, I plan, execute, and optimize campaigns that drive measurable leads and revenue.
I also design and develop fast, SEO-friendly websites that not only look clean but are built to rank, track, and convert.
My Clientele
Experience
Full profile on LinkedIn- Sep 2025 – Present
Digital Marketing Manager
Kairali Ayurvedic Group
₹15L+/month media spend at 10–15x ROAS; built the group's marketing analytics and AI systems.
- Apr 2024 – Aug 2025
Digital Media Manager
Jogosoft Information Technology
₹10L/month across Meta and Google Ads; led SEO and answer-engine optimisation.
- Apr 2023 – Mar 2024
Social Media Manager
Jogosoft Information Technology
300% increase in brand engagement through restructured content and channel strategy.
- Dec 2021 – Apr 2023
Associate Digital Consultant
StatusNeo
Websites, analytics and CRM for global clients across the US, India, Canada and UAE.
What I do
I offer end-to-end digital solutions that combine creativity, strategy, and technology:
Web Development
Scalable, SEO-optimized websites built on WordPress, Shopify, Wix and other CMS platforms.
Digital Marketing
Full-stack marketing strategies — SEO, SEM, social media, and content marketing.
PPC - Google Ads
Google Ads strategy, setup, and optimization focused on lowering CPL and increasing qualified leads through smart keyword structures, compelling ad copy, and accurate conversion tracking across Search, PMax, and Display.
Meta Ads
Performance-driven Meta campaigns across Facebook and Instagram, including prospecting, retargeting, and lookalike funnels tailored to each stage of the customer journey. I test creatives, hooks, and audiences systematically, optimizing for leads, sales, or booked calls while keeping CAC and frequency in control.
SEO
Full-funnel SEO covering technical fixes, on-page optimization, and content strategy to grow long-term organic traffic and revenue. From site audits and keyword mapping to content planning and internal linking, I build SEO systems that improve rankings, engagement, and conversions over time.
Tools I work with
I believe in the fact that learning never stops and I am interested in learning new technologies and strategies that will help me design and develop a better growth output in less time.
Paid media
- Google Ads
- Performance Max
- YouTube Ads
- Meta Ads
- Advantage+
- Meta Business Suite
Search & analytics
- Technical SEO
- Schema markup
- GEO / AEO
- GA4
- Google Search Console
- Microsoft Clarity
Systems I build with
- Next.js
- TypeScript
- Supabase / Postgres
- SQL
- Google Apps Script
- Vercel
AI
- Anthropic API
- OpenRouter
- ElevenLabs
- Claude Code
- n8n
- LLM-as-judge evaluation
Platforms
- WordPress
- Shopify
- HubSpot
- MailPoet
- Mailchimp
Recommendations
From LinkedIn.
One of the most driven and strategic minds I've come across in digital marketing. Rohan led several high-impact campaigns across paid media and organic channels, delivering measurable results for our clients in the iGaming and FMCG sectors. Whether it was building comprehensive Meta and Google Ads funnels, managing influencer-driven content calendars, or optimizing SEO and landing page conversions, Rohan always took ownership with precision and clarity.
His strategic acumen, creative flair, and commitment to a data-driven approach have markedly enhanced our online presence. Rohan excels in optimizing campaigns, consistently delivering measurable results.
Rohan demonstrated expertise in WordPress development and design, effectively carried out marketing events, and excelled in all tasks related to digital marketing. His attention to detail, excellent communication skills, and ability to work collaboratively with teams were particularly noteworthy.
He possesses a rare combination of technical proficiency, creativity, and problem-solving abilities that make him stand out in any tech-related project or task. He approaches every task with enthusiasm and a commitment to excellence.
Certifications
Generative AI Engineering MastermindOutskill, 2026
AI-powered Performance Ads CertificationGoogle, 2025
Marketing: Copywriting for Social MediaLinkedIn, 2024
Social Media Marketing: Strategy and OptimizationLinkedIn, 2024
Social Media MarketingHubSpot Academy, 2022
Digital MarketingGoogle, 2022
SEO Masterclass: Google SEO, Mobile SEO, WordPress SEOUdemy, 2022
HTML & CSSUdemy, 2022
Learn Excel From Beginners To AdvanceUdemy, 2020
Let's talk.
I respond personally on LinkedIn.